Sir John’s Nose

Visual identity & packaging

Sir John’s Nose

Sir John’s Nose is a room atomiser and fragrance disguised within a life-size cast of the nose of the bust of Sir John Soane. A project by designer and maker Michael Hurley, the ingredients of the fragrance are a direct reference to the materials that the Soane household would have purchased to mask the scent of urban London in the 18th and 19th Centuries.

With Michael Hurley we designed and letterpress printed packaging and accompanying material for the Nose, using a typeface that was drawn by Abake directly from Sir John Soane’s original architectural plans.

The project was commissioned by the Royal College of Art with Jerwood Charitable Foundation for the exhibition The Digital Soane, held at Sir John Soane’s Museum in 2014.

identity, print, products